For the primary aspects, such as the main text and visual object in the centre, I explored more glitch-style transitions and effects. The process began with poster design within Illustrator, laying out and creating the poster to have a strong visual hierarchy and a consistent style. Photoshop was added to implement the use of visual effects such as background grain and different poster iterations when in the development phase. After importing from Illustrator into After Effects, I used motion to give the static poster a three-dimensional feel, with custom-made transitions and expressions to sync object movement to audio and pace the transitions accordingly to display information.